Sustainability strategy & implementation
The way to B
Build your impact business model.
The way to B is our own method for consistently measuring and improving your organisation’s impact. Five steps connect insights, stakeholder needs and an impact business model with achievable actions and measurable progress.
Discuss your needs
What does the
support deliver?
- A direction aligned with your business and stakeholders
- An action plan with priorities and responsibilities
- KPIs and a method for monitoring progress
The foundations
A plan that works beyond the presentation.
Sustainability involves more than one department. We help turn ambitions into day-to-day practice: what takes priority, who is responsible and how do you monitor results?
With The way to B, we connect insights, stakeholder needs and implementation. Need extra capacity? A Shared Sustainability Manager can support your organisation without immediately creating a full-time role.
Shared Sustainability Manager
A sustainability expert, on a shared basis.
You want to move forward, but time and expertise are limited. With a Shared Sustainability Manager, you share a sustainability expert’s capacity with a small number of other organisations. Your business gains practical support without immediately creating a full-time role.
We adapt the support to your internal capacity, ambitions and planned actions, helping you choose, implement and follow up your sustainability priorities.
Discuss the support ↗
How we work together
Five steps. From better business to measurable impact.
Choose a step to discover how we work together.
- 01
Start with insight & engagement
We map your current social and environmental impact, ambitions and existing initiatives. Together with your team, we establish a clear starting point.
- 02
Understand your stakeholders
We explore the needs of customers, colleagues and other stakeholders, choosing challenges that matter to them and to your organisation.
- 03
Build your impact business model
We translate your vision into a sustainable mission, concrete goals and realistic KPIs, connecting positive impact with business strategy.
- 04
Put priorities into practice
We connect actions, data and evidence for reporting and assessments, limiting duplicate work and focusing effort where it helps you move forward.
- 05
Embed & keep improving
We assign responsibilities, track actions and KPIs, and adjust the approach, keeping your impact business model part of day-to-day operations.
Good to know
Practical questions.
What does a Shared Sustainability Manager do?
A sustainability expert supports your organisation on a shared basis. We agree the support around your internal capacity, priorities and scope of work.
How much does support cost?
This depends on the scope and support you need. Discuss your requirements with us and agree the work, costs and time needed from your own team in advance.
Do we need certification straight away?
No. We start with your business goals and existing initiatives. Certification or a rating can follow if it serves those goals.
Moving forward together
Discuss what your organisation needs.
Tell us where your organisation stands today. Together, we'll explore the approach that fits.